Course curriculum

  • 1

    Course Introduction

    • Introduction

    • Course Navigation

    • Activity and Results Tracker

  • 2

    Module 1 -The Fundamentals of Real Estate & Your Business Plan

    • Overview & Downloads

    • Real Estate Agent Job Description & Skills

    • Character Traits for Real Estate Success

    • Avoid These Common Agent Mistakes

    • Four Guiding Principles for Real Estate Success

    • Key Tools & Systems To Integrate

    • Writing SMART Goals in All Areas

    • Determining Your Income & Closing Goals

    • Your Business Action Plan

    • Tutorial: How to Customize the Business Plan Template

    • Your Morning Well-Being Practice

    • Design & Follow Your Perfect Week

    • Lead Generation for 1-2 Hours Daily (Prospecting , Nurturing, Converting)

    • Be An Industry & Market Expert (Be The Trusted Advisor)

    • Master The Key Sales Skills (Confidence To Close)

    • Let's Get To Work

  • 3

    Module 2 - Build Your Database & Get Referrals

    • Lesson 1 - Overview & Downloads

    • Fundamentals of Growing & Cultivating Your Database

    • Database Step 1: Create Your List

    • Database Step 2: Choose a CRM & Import Your List

    • Database Step 3: Make Initial Connections

    • Implement Your Annual Connection Plan

    • Create a Local Monthly Newsletter

    • Tips on Calls, Texts, and Notes

    • Cultivate Repeat & Referral Business

    • Let’s Get to Work!

  • 4

    Module 3 - Effective Open Houses

    • Overview & Downloads

    • Open for Business Mindset

    • Create your Open House Kit

    • Find & Select an Open House

    • Prepare for the Open House

    • Promote & Advertise the Open House

    • Conducting the Open House

    • How to Conduct a Virtual Open House

    • Post Open House Checklist

    • Let’s Get to Work!

  • 5

    Module 4 - Working with Buyers

    • Overview and Downloads

    • Buyer Sales Cycle & BDA Concept

    • Finding & Cultivating Buyers (BEFORE)

    • Buyer Consultation & Qualify (BEFORE)

    • The Art of Showing Homes (BEFORE)

    • Writing & Submitting the Offer (DURING)

    • Negotiating & Closing the Sale (DURING)

    • After the Sale Connection Plan

    • Selling New Homes

    • Let’s Get To Work!

  • 6

    Module 5 - Personality and Communication Styles

    • Overview and Downloads

    • The Four Personality Types

    • Three Ways People Communicate

    • The DISC Profile

    • How To Work with the Four Personality Styles

    • Neuro-Linguistic Programming (NLP) Basics in Sales

    • The Sales Cycle

    • Let's Get to Work!

  • 7

    Module 6 - Working with Sellers

    • Overview and Downloads

    • Skillsets to Refine

    • Seller Sales Cycle & BDA Concept

    • Strategies to Attract Sellers

    • Expired Listing System

    • For Sale By Owners (FSBOs)

    • Leveraging Your Listings

    • Qualifying the Seller

    • Preparing for the Listing Appointment

    • Let's Get to Work!

  • 8

    Module 7 - Listing Presentation and Marketing

    • Overview and Downloads

    • The Pre-Listing Approach and System

    • Customizing the Pre-Listing Presentation

    • Listing Presentation and Marketing Fundamentals

    • Three P’s of the Listing Presentation

    • Tips on Presenting and Closing the Listing

    • Common Seller Objections

    • The Seller Before, During, and After Checklist

    • Let’s Get to Work!

  • 9

    Module 8 - Farming Strategies

    • Overview and Downloads

    • Research and Select a Geographic Farm

    • Connect and Build Credibility

    • Advanced Geo Farm Strategies

    • Niche and Target Farming

    • Build an Agent Network

    • Leveraging LinkedIn

    • Let's Get to Work!

  • 10

    Module 9 - Social Media and Online Presence

    • Overview and Downloads

    • Establishing Your Online Presence

    • Tips on Writing Your Bio

    • Setting up a Zillow Profile

    • Setting up your Realtor.com Profile

    • Google My Business Profile

    • Claim Your Yelp.com Business Profile

    • Choosing Your Social Media Platform

    • Create Your Facebook Business Page / Group

    • Create a LinkedIn All-Star Profile

    • How to Leverage Video on Social Media

    • Using Canva to Create & Schedule Posts

    • Let's Get to Work!

  • 11

    Module 10 - Online Lead Generation & Conversion chapter

    • Overview & Downloads

    • Setting Expectations and Must-Have Tools

    • Understanding the Sales Funnel

    • 3 Leads Types and the 7 C's of Lead Conversion

    • Overview of Online Lead Sources

    • How to Effectively Nurture Your Leads

    • Let's Get to Work!

  • 12

    Module 11 - Niche Marketing, BDA & Client Reviews

    • Overview & Downloads

    • Discover Your Niche

    • Niche Marketing and Lead Generation Strategies

    • Your Buyer and Seller BDA System

    • Client Review Process

    • Handling Negative Reviews

    • Time Management and Productivity Tips

    • Let's Get to Work!

  • 13

    Module 12 - Business & Financial Fundamentals

    • Overview & Downloads

    • Run Your Business as a Real Business

    • Positive Money Management

    • Your Business Plan and Key Metrics

    • Essential Business Systems to Implement

    • Reasons to Consider Incorporating

    • Best Practices to Reduce Your Risk and Liability

    • Let's Get to Work!