Course curriculum
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1
Course Introduction
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Introduction
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Course Navigation
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Activity and Results Tracker
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2
Module 1 -The Fundamentals of Real Estate & Your Business Plan
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Overview & Downloads
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Real Estate Agent Job Description & Skills
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Character Traits for Real Estate Success
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Avoid These Common Agent Mistakes
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Four Guiding Principles for Real Estate Success
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Key Tools & Systems To Integrate
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Writing SMART Goals in All Areas
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Determining Your Income & Closing Goals
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Your Business Action Plan
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Tutorial: How to Customize the Business Plan Template
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Your Morning Well-Being Practice
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Design & Follow Your Perfect Week
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Lead Generation for 1-2 Hours Daily (Prospecting , Nurturing, Converting)
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Be An Industry & Market Expert (Be The Trusted Advisor)
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Master The Key Sales Skills (Confidence To Close)
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Let's Get To Work
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3
Module 2 - Build Your Database & Get Referrals
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Lesson 1 - Overview & Downloads
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Fundamentals of Growing & Cultivating Your Database
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Database Step 1: Create Your List
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Database Step 2: Choose a CRM & Import Your List
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Database Step 3: Make Initial Connections
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Implement Your Annual Connection Plan
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Create a Local Monthly Newsletter
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Tips on Calls, Texts, and Notes
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Cultivate Repeat & Referral Business
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Let’s Get to Work!
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4
Module 3 - Effective Open Houses
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Overview & Downloads
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Open for Business Mindset
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Create your Open House Kit
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Find & Select an Open House
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Prepare for the Open House
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Promote & Advertise the Open House
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Conducting the Open House
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How to Conduct a Virtual Open House
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Post Open House Checklist
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Let’s Get to Work!
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5
Module 4 - Working with Buyers
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Overview and Downloads
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Buyer Sales Cycle & BDA Concept
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Finding & Cultivating Buyers (BEFORE)
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Buyer Consultation & Qualify (BEFORE)
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The Art of Showing Homes (BEFORE)
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Writing & Submitting the Offer (DURING)
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Negotiating & Closing the Sale (DURING)
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After the Sale Connection Plan
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Selling New Homes
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Let’s Get To Work!
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6
Module 5 - Personality and Communication Styles
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Overview and Downloads
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The Four Personality Types
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Three Ways People Communicate
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The DISC Profile
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How To Work with the Four Personality Styles
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Neuro-Linguistic Programming (NLP) Basics in Sales
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The Sales Cycle
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Let's Get to Work!
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7
Module 6 - Working with Sellers
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Overview and Downloads
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Skillsets to Refine
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Seller Sales Cycle & BDA Concept
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Strategies to Attract Sellers
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Expired Listing System
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For Sale By Owners (FSBOs)
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Leveraging Your Listings
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Qualifying the Seller
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Preparing for the Listing Appointment
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Let's Get to Work!
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8
Module 7 - Listing Presentation and Marketing
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Overview and Downloads
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The Pre-Listing Approach and System
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Customizing the Pre-Listing Presentation
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Listing Presentation and Marketing Fundamentals
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Three P’s of the Listing Presentation
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Tips on Presenting and Closing the Listing
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Common Seller Objections
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The Seller Before, During, and After Checklist
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Let’s Get to Work!
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9
Module 8 - Farming Strategies
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Overview and Downloads
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Research and Select a Geographic Farm
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Connect and Build Credibility
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Advanced Geo Farm Strategies
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Niche and Target Farming
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Build an Agent Network
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Leveraging LinkedIn
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Let's Get to Work!
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10
Module 9 - Social Media and Online Presence
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Overview and Downloads
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Establishing Your Online Presence
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Tips on Writing Your Bio
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Setting up a Zillow Profile
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Setting up your Realtor.com Profile
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Google My Business Profile
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Claim Your Yelp.com Business Profile
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Choosing Your Social Media Platform
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Create Your Facebook Business Page / Group
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Create a LinkedIn All-Star Profile
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How to Leverage Video on Social Media
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Using Canva to Create & Schedule Posts
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Let's Get to Work!
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11
Module 10 - Online Lead Generation & Conversion chapter
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Overview & Downloads
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Setting Expectations and Must-Have Tools
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Understanding the Sales Funnel
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3 Leads Types and the 7 C's of Lead Conversion
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Overview of Online Lead Sources
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How to Effectively Nurture Your Leads
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Let's Get to Work!
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12
Module 11 - Niche Marketing, BDA & Client Reviews
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Overview & Downloads
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Discover Your Niche
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Niche Marketing and Lead Generation Strategies
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Your Buyer and Seller BDA System
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Client Review Process
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Handling Negative Reviews
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Time Management and Productivity Tips
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Let's Get to Work!
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13
Module 12 - Business & Financial Fundamentals
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Overview & Downloads
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Run Your Business as a Real Business
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Positive Money Management
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Your Business Plan and Key Metrics
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Essential Business Systems to Implement
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Reasons to Consider Incorporating
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Best Practices to Reduce Your Risk and Liability
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Let's Get to Work!
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